SAMSUNG GLOBAL: LEADERSHIP
1
Prior to 2018 Samsung had web sites in many countries--
but these sites were slow, visually disparate, not mobile friendly and displayed information, but did not sell the full product catalog.
I led a team of three designers redesigning Samsung Global sites. Started with the UK, then France, Belgium, Netherlands, Italy and Canada, we worked closely with our Product Managers, local stakeholders and Technical Consultants. We aligned the designs with local business requirements and the global platform.
PROBLEM: Rather than show every layout, I am showing a particular problem that I solved on the left.
The calendar for the UK had three different factors for the users to select: day, time and price. The TPM on the project suggested a table similar to the one I designed below. After some thought, I designed a second table that showed progressive disclosure; slideshow to the left.
I did a quick guerrilla usability test with participants from the office who were not familiar with the project. While the participants appreciated the streamlined table initially proposed (below), all participants felt the progressive disclosure interface was easier to understand. The second interface is the one that we ultimately sent to development.
