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 This is a comparison of various roles in the same department and explains tasks, tools, frustrations and other information |  This persona breaks out one role, the picture desk editor, and elaborates on some of the issues that are unique to their role |
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 This journey map shows how the roles interact to complete work; how an asset flows through the company |  This diagram shows how a single person interacts with multiple tools provided by the company and highlights potential disconnects |
 This diagram shows how there are multiple roles and departments using a same tool. How many types of users need to leverage the tool |
UX VISUALIZATION
The Nielsen and Norman team wrote “ ‘User experience’ encompasses all aspects of the end-user's interaction with the company, its services, and its products.”
So as a UX designer I need to
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Try to understand the user (Interview, define the role, create personas)
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Track their journey and where it touches into your company (journeys maps, user flows)
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Understand where the problems are on that journey
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Be able to explain and often visualize these problems for stakeholders and business partners
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Propose solutions
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